If you already do $750,000 per year or more in revenue, let me show you how to...

Turn Your Practice into a Multi-Million Dollar Firm that Runs Itself

The I.C.O.N. program was built specifically for seven-figure firm owners like YOU with a proven method for increasing profit, adding millions in revenue, and giving you the freedom to work whatever hours you want on only the most important projects for you.

In case you’ve felt frustrated with your practice in the last 6-12 months, it might help to know that high-performing seven-figure firm owners like you deal with these problems too:

Double your personal income in just 90 days

Exhaustion from working IN the practice instead of ON it (there is no honor in doing work that is below your grade)

Big money investments in marketing and growth that went sour

Struggling to make a breakthrough and add the next million dollars in revenue

Chaotic personnel structure creating massive, profit-draining inefficiencies

Management done by personality rather than by performance

It’s time to attack BIG GOALS and put a system in place around you that empowers you as the firm owner!

No other program for firm owners like you combines the following:

Module-based training specifically built for constructing a multi-million dollar firm that runs itself with month-by-month implementation guidance built on a top tier learning platform (accomplish more with a training module that takes less than 30 minutes a month to consume than you would from most day-long conferences)

Monthly ICON-only OFFICE HOURS Live Zoom Session as a dedicated space for you to ask questions of the top-tier HERO coaching team (including Ben Glass, legendary growth leader for law firm owners), along with surprise guests, pop-up mini seminars, and exclusive motivational content (also recorded for your listening/watching convenience at another time)

Email support to answer your pressing questions (and you’re emailing a whole team of experts through just one email point of contact, so your answer will come from the best person related to your inquiry)

Monthly ICON Letter, arriving in print, featuring advanced leadership, management, marketing, and professional development coaching from a select team of high-impact experts (you’ll love sitting down with your condensed “in writing consultation” every month, easily featuring what would otherwise require dozens of hours of independent reading each month to find the best materials, now accomplished in less than 60 minutes)

Monthly edition of “Advisors and Allies,” a special publication featuring contributions from outside consultants, vendors, and other subject matter experts, giving you a closer look at other resources to help in the growth of your law firm

Member directory, so you can find equally motivated peers in your region and/or practice area to connect with

Plus everything from the HERO program (best to hand this off to a key growth employee in your practice)

Ambitious law firm owners like you need, more than ever, a TRUSTED RESOURCE away from the negativity and noise holding you back from hitting the next stage of growth. You want to hear from experts who have “been there, done that” but who are also pioneering the next opportunities for practice owners.

The ICON program is about MASTERY OF YOUR LAW FIRM as a business.

Here’s what an ICON member like YOU will do in just the first few months as part of going through the core four-step system:

  1. Master your natural INFLUENCE as a marketing factor, leadership style, and growth driver for the practice while removing you from smaller tasks
  2. Solidify and codify the CULTURE of your firm, including developing the core values and setting the known standards for performance in the practice
  3. Build your OPERATIONS road map for higher efficiency (meaning greater profits) and a more stable chain of command (meaning fewer questions and “pop-ins” in your personal office)
  4. Nail down the primary NUMBERS that drive the growth of your law firm... most businesses only monitor the past, causing them to make poor decisions; you will learn how to look forward using specific numbers that predict the outcome

With only those four steps, you could easily add a million dollars in revenue or increase profits by 15% or more, meaning more money in your pocket... and yet that’s only the beginning!

Of course, if it were really that simple... everyone would be doing it.

Every month, in addition to the CORE ICON PROGRAM with its carefully staged modules, being an ICON will deliver to your physical and digital doorstep:

How to be the CEO” advice from top coaches working with law firm owners at your level (and above)

Specialized information about law firm financials and best practices for high-profit legal operations when you’re running a seven-figure practice

Super-advanced marketing ideas for firms work “at scale” like yours (no small ball being played here!)

Leadership and culture coaching with practical ideas on how to increase performance both in managers and ground-floor employees

Closer looks at what other law firm owners like you are doing to hit their numbers, including ideas to “steal” for your law firm

What’s the Outcome?

Most of all, less stress and more money. If you put in the work, of course.

It’s not enough to learn about using your numbers. You’ve got to use them! And all the great leadership strategies in the world won’t do you any good if you don’t have the gumption to actually be the leader.

I’m placing my trust in you to actually get it done.

I think you would find both of us equally frustrated if all this information was available to you and it was found out nothing was done with it.

(Do you sometimes struggle with implementation? Frustrated you’re not moving faster in the growth of your firm? Stuck and need more accountability to get things done? Look into our ICON Accelerated program. More information at ICONaccelerated.com)

Members using these modules, systems, and trainings can create results like the following* (which are real achievements by actual members of Great Legal Marketing):

Triple revenue in just two years

Bringing home $1 million+ per year consistently in personal income

Revenue increasing by 60% while actually working less than ever before

Add satellite offices worth a million dollars or more in new revenue

Easily take time off whenever you want to be with your family or go on vacation for a full month at a time without worrying about the firm

41% year over year revenue increase

Gross revenue is 148% compared to the previous year

Work less and earn more

*These results, while actually achieved by your peers and members of Great Legal Marketing, are no guarantee of your own outcome. There are many factors that go into hitting these achievements, including actually implementing our recommendations.

You can own the “dream practice” that requires less of you but puts more money in your pocket.

There’s BIG MONEY in owning a multi-seven-figure firm.

If you’re ready to build a practice in the multiple millions that manages itself, this should be an easy choice. Now is the time to decide:



Ben Glass

P.S. Like you, I am a law firm owner. So, in addition to the thousands of firms I’ve worked with over the years, I know the experience of growing a practice firsthand. You’ll get the inside information of what I’ve done and what I am doing to work less and earn more – it’s my favorite way to run the practice!

P.P.S. Yes, my firm is a multi-million-dollar law firm that runs itself. I barely handle any casework and get to focus on the more fun business parts of the practice. It’s my ideal lifestyle, and I know you have it in your life as well.